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Our Bureau

Coimbatore, Feb 4 “The India market is getting younger, richer and better informed. And at Mudra, we are re-grouping and re-aligning ourselves,” Mr R. Lakshminarayanan, CEO, Mudra Marketing services, said.

He was here in connection with the ‘CEO-Speak’ lecture, an initiative of the School of Management, Sree Krishna College of Engineering and Technology.

Sharing an assortment of observations, and knowledge with the management students, Mr Lakshminarayanan, during his presentation ‘From communication and engagement’, drew the attention of the students to the revolution that was taking place in the media space.

He caught the students by surprise by asking them to recall the advertisements they had seen in the different newspapers that morning, including the page, display content etc. After noting the poor response, he said “When one reads the paper, one is busy grazing news. The same happens when one watches TV serials. All traditional forms of brand building are considered ‘intrusive’. The beauty of the new media is that it is ‘non-intrusive’,” he said and pointed out that the present day consumers, brand owners and agencies were at cross-roads.

According to him, the challenges that faced the media and marketers were media fragmentation, emergence of modern trade, attention-premium situation, emergence of younger and mobile groups and insufficient time.

“Marketers can nevertheless cope with such challenges by re-grouping and re-aligning,” he said, adding that “India has a great future as a majority of its population is still young, and has the advantage of a huge workforce, rising to higher income groups with plenty of viewing options.”

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