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Chennai, May 7 CMO Axis Outsourcing Services Pvt Ltd, a marketing process outsourcing company, began operations here on Wednesday.

To cash in on the growing cost and talent pressure and globalisation of marketing, the company will focus primarily on the b2b (business to business) segment across industry spectrum, said Mr Vinod Harith, Founder and Director.

While outsourcing of marketing services has long been associated with outsourcing of peripheral processes such as analytics and marketing research, CMO Axis would focus only on core marketing processes such as content and marketing communication, email marketing and demand generation, new media strategies and thought leadership, he explained.

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