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New Delhi, June 16

Cricketer M.S. Dhoni has been signed on by Dainik Bhaskar as the publisher’s brand ambassador.thelyemergedof India Comparing the success of “the boy from Ranchi” to that of the newspapers own start from a hindi edition in Bhopal,

Mr Satbir Singh, National Creative Director, Euro RSCG, said “Dhoni fits perfectly with our brand ideology and the planned communications strategy. We see so many similarities between Dhoni and Dainik Bhaskar; we just had to have him.”

— Our Bureau

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