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New Delhi, Sept. 1

Eros International, the integrated media and entertainment company, has signed multi-film content licensing deal with Star TV. The deal covers a selection of Eros’ catalogue of films from including Salman Khan’s Tere Naam and Hrithik Roshan’s Naa Tum Jaano Naa Hum. “It gives us immense pleasure to associate ourselves with a globally acclaimed studio of Hindi Cinema, Eros International. For us it’s a commen cement of a long lasting relationship which we would like to extend with the licensing of many more blockbusters going forward,” said Mr Sameer Rao, Senior Vice-President, Strategic Planning and Commercial, Star India Pvt Ltd, in a statement. “According to PricewaterhouseCoopers, the television sector in India is growing at over 22 per cent CAGR and is slated to be worth over $15 billion by 2012. With over 50 per cent of programming content of Indian television networks being film based, Eros expects to see significant growth in TV syndication,” added Mr Pranab Kapadia, President – Distribution, Eros International. Eros International has recently announced a series of major television syndication deals with Sony Entertainment Television and Sahara Television.

— Our Bureau

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