• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Brand Quest
• The New Manager
• BL Club
• Smartbuy

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth
• Events 2007

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Thiruvananthapuram, Sept. 24 Wire and Wireless India Ltd (WWIL), a Zee Network company, is planning to roll-out its ‘movie on demand’ service across the country. Speaking to Business Line on the sidelines of a press conference in the city today, Mr Deviprasad Ghosh, Vice-President, Marketing, WWIL, said that the company currently offers ‘movie-on-demand’ as a free value-added service in Kolkata. Launch of its HITS (headend-in-the-sky) based broadcasting services under the Siti Satellite brand will enable WWIL to offer the ‘movie-on-demand’ service across India, he explained. The company is currently working on certain back-end issues and should be able to offer this service across India in a couple of months, he added.

WWIL is also taking its digital television services to more locations in India. Siti Digital, the company’s digital cable television service, is currently available in seven cities including New Delhi, Mumbai, Bangalore and Lucknow. It will be launched in another 50 cities by the end of the current fiscal.

According to Mr Ghosh, the satellite-based HITS service will enable the company to take its digital television offering to more cities with greater ease. Cable operators can directly receive television signals using the company’s HITS downloading equipment and can then distribute these signals to consumers.

Meanwhile, the company has launched its Siti Digital cable television service in Thiruvananthapuram and Kochi, and will soon extend it to other locations in the State. The company is currently offering 184 channels, including 20-odd Malayalam channels, in Kerala. Its channel bouquet is, however, expected to expand with the launch of new channels such as Zee Tamil and Zee Malayalam over the next few months. In Kerala, the company is currently offering Siti Digital set-top-boxes at Rs 699. Monthly subscriptions will match existing cable television rates, Mr Ghosh added.

More Stories on : Strategy | Cinema

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Copyright © 2008, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line