Business Daily from THE HINDU group of publications
Thursday, February 7, 2008
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Business Daily from THE HINDU group of publications Thursday, February 7, 2008 |
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News Update as at 18.00 hrs (IST)
Info-Tech Outcast TV selects Tanla Solutions MUMBAI: Tanla Solutions Ltd has informed the BSE that Tanla Mobile, a leader in wireless application development, mobile billing and messaging solutions, has been selected by Outcast TV to build "Buzz" - their unique media personalisation platform. The f irst application of the technology is BuzzMyGoat.com - a fun service allowing people - and brands - to communicate with personalised video - which launches at Mobile World Congress in Barcelona. "At BuzzMyGoat.com, anyone can create and send a personalised television comedy sketch, dramatised greeting, announcement or advertisement to a friend, colleague, client or business contact, instantly" comments Justin Wickham, CEO, Outcast TV. "The real challenge was to ensure a totally intuitive and user-friendly experience from personalisation and preview right through to handset delivery. We chose to partner with Tanla Mobile because of their experience in delivering mobile content, and our preferenc e to have one partner for both bespoke development and mobile billing." The Buzz platform is a fully-featured mobile narrow casting engine. The platform uses groundbreaking technology, which allows the seamless integration of audio and video segments in an almost limitless number of combinations. By visiting www.buzzmygoat.c om consumers can manipulate and communicate with humorous video clips. The results are highly personalised, compiled by each user and sent to recipients via WAP - mobile delivery and billing technology provided by Tanla Mobile.
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