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Puja, mementoes to mark Dreamliner’s maiden flight to Chennai

Ashwini Phadnis
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A view of the interiors of Dreamliner, the first Boeing 787 plane that was inducted into Air India fleet in New Delhi on Wednesday. - PTI
A view of the interiors of Dreamliner, the first Boeing 787 plane that was inducted into Air India fleet in New Delhi on Wednesday. - PTI

It promises to be a dream flight for the over 200 passengers booked on Air India’s morning flight between Delhi and Chennai on September 19, on the newly acquired Dreamliner (Boeing787).

Flyers will be welcomed on board with some small mementoes. When the flight touches down in Chennai, a small puja will be performed before the aircraft heads back to the National Capital. After a gap of about three hours, the same aircraft will be used to operate a Delhi-Bangalore return flight.

The hype around the induction of the Dreamliner started a week in advance. Following full page advertisements in leading newspapers announcing the arrival of the “most modern and advanced aircraft in the world”, the airline also sent out mailers to travel agents introducing them to the aircraft.

With a configuration of 18 executive class and 238 economy class seats, the airline plans to continue with the Boeing 787’s daily service to Chennai and Bangalore till further notice.

Not only are plans afoot to launch a “dream fare” for travel on the Dreamliner, the airline is also planning to create a visual identity around the aircraft, which will be used in all official communication with the tagline ‘Dream Comes True’. Airline officials, however, caution that the promotions in the domestic sector will be a short-term affair as the aircraft will be operated in the Indian skies for a limited period. The real big promotional blitzkrieg will take place when the aircraft begins international operations in December.

As the business class on the aircraft is said to be on par with what most international airlines offer, the airline is also wooing various corporate houses. Travel industry sources say that mailers have been sent to corporates explaining its special features for the business class.

Some time later this month, after the airline gets delivery of the second Dreamliner, there are plans to launch services to other domestic destinations.

ashwini.phadnis@thehindu.co.in

(This article was published on September 16, 2012)
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Comments:

The Deamliner should bring some cheerful news to not only Air India
but also to the people who own it ultimately and who have to bear the
largesse so far granted to it by the govt through higher taxes?.
Coincidentally, a report on JAL, a Japanese airlines that was
“lavishly supported by the government” emerging from its nose-dive
into bankruptcy” and highlighting the pros and cons of government
intervention” appears in the latest issue of The Economist, London.
What is noteworthy for us in the context of Air India are these
disclosures in that report: Every quarter its employees from the boss
to pilots and ground staff spend a day studying a white little book
‘its turnaround manual and some discuss it in department meetings
every day.’ I wish every one had some such meetings-whether in New
Delhi between the minister and his civil servants on the one hand and
between the civil servants and the top management of the Air India on
the other and between the Air India top management and it

from:  s.subramanyan
Posted on: Sep 18, 2012 at 15:41 IST

I wish every one had some such meetings-whether in New Delhi between
the minister and his civil servants on the one hand and between the
civil servants and the top management of the Air India on the other
and between the Air India top management and its staff at all levels
at one end. Instead we witnesed squabbles even as the concerned
minsiter who erred badly got elevated leaving us holding the sick
baby. Like our case, JAL also poses the question of how it overcomes
stagnation in its domestic markets and takes advantage of the boom in
airtraffic to and from the rest of Asia. Concluding it observes that
“Dreamliner is part of that strategy”. Now compare this with what all
had happened so far in Air India amnd it is needless to anrrate those
here. No more debates on dreary issues like the naming of
Dreamliners but a single minded devotion by its staff from the boss to
the pilots and the staff at the ground level on how to give cheering
news to the people. (contd)

from:  s.subramanyan
Posted on: Sep 18, 2012 at 15:42 IST

The worst ignominy heaped on the nation is the govt selling the art
pieces acquired thoughtfully by its former JRD. JAL turn around should
inspire us too and the people are in no mood any further to hear the
continuing woes of Air India.

from:  s.subramanyan
Posted on: Sep 18, 2012 at 15:43 IST
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