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Monday, Jul 15, 2002
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Qualitative Research in Advertising Strategies

Using Qualitative Research in Advertising Strategies,
Techniques, and Applications
By Margaret A. Morrison et al
Publishers: Sage, US
Price: $18.95

Using a step-by-step approach the book explains the design of qualitative research techniques and how they aid in revealing useful insights for advertising strategy development, creative development and concurrent and post-campaign evaluation.

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Qualitative Research in Advertising Strategies

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