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Thursday, Apr 29, 2004
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Pepsi `Fido Dido' offer

Our Bureau

HYDERABAD: Pepsi Foods has launched a new consumer initiative in Andhra Pradesh for its 7 UP brand during the summer months.

Consumers who collect crowns of 7 UP 200 ml or 300 ml returnable glass bottles can avail themselves of `Fido Dido' collectibles in exchange for the crowns plus nominal cash, according to a company release.

They can also redeem the crowns at nearly 150 centres across the State and get bags, T-shirts, caps and slap bands with `Fido-Dido', mascot for the 7 UP brand, which the company claimed was the fastest growing in Andhra Pradesh.

More Stories on : Strategy | Beverages | Andhra Pradesh

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