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Ramesh Sharma

Four days after the Central Government banned tobacco advertisements, the Heart Care Foundation of India and the Delhi Government on Wednesday launched an advertisement blitz about the ill-effects of smoking. A caricature made up of cigarettes and other tobacco-related products, `Mr & Mrs Tobacco,' will be taken around the city for nearly a month, concluding on World Anti-Tobacco Day on May 31. In the ad campaign, Mr Tobacco is shown as suffering from oral cancer due to chain smoking. Mrs Tobacco has a heart ailment from passive smoking.

"The time has come for tobacco and its products to be enlisted as drugs and sold by a chemist on production of an essentiality certificate by an appropriate authority," said the Heart Care Foundation Executive Vice-Chairman, Dr K.K. Aggarwal (in pic with model Sonalika Sahay), at the launch in the Capital.

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`Mr & Mrs Tobacco,'

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