Financial Daily from THE HINDU group of publications
Tuesday, Jun 15, 2004
Financial Daily from THE HINDU group of publications Tuesday, Jun 15, 2004 |
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Marketing
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Retailing Industry & Economy - Consumer Electronics `Retail network of VCD/DVD players widens' Our Bureau
Chennai , June 14 THE number of retail outlets selling standalone VCD/DVD players in the country has jumped from around 7,000 in 2000 to over 56,000 in early 2004, an increase of nearly 700 per cent. The increase has also meant that there are now more outlets selling VCD/DVD players (56,913) than those selling colour television sets (40,266), reveals a "near-census" of consumer electronics and appliances (CE&A) retail outlets conducted by Francis Kanoi Marketing Research. The category now stands at number three in terms of the number of retail outlets, behind fans and electric irons. The number of outlets selling fans has grown 52 per cent in the four years to 1,16,321, thus displacing electric irons as the most widely retailed CE&A product in the country. Electric irons, according to the report, are now sold through 1,13,694 outlets. The database covers 4,156 of the 4,368 urban entities listed in the Census of India 2001. It also includes 2,558 entities listed as villages where there are consumer electronics and appliances outlets. The massive growth in the number of outlets selling VCD/DVD players has been enabled by the fact that retailing has gone beyond traditional outlets. The report notes that "over 23,000 of the outlets selling VCD/DVD players are those where CTVs are not sold." Further, over 32,000 VCD/DVD outlets are C category ones, whereas only a little over 14,000 of the CTV outlets belong to that category. Also, "many of these outlets are those which existed earlier selling other products but came into the fold of CE&A retailing through VCD/DVD players." The growth in non-traditional routes of retailing has been attributed to an exponential surge in demand for VCDs/DVDs, demand being driven predominantly by local and spurious brands, and steep entry barriers for new players wanting to take the traditional route. According to the report, retail network for room air-conditioners has grown 138 per cent over the four years. The number of retail outlets for this product is 9,408. Overall, there has been a 47 per cent growth — from 1,23,000 outlets in 2000 to 1,81,000 in 2004 — to the CE&A retail network in the country.
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