Financial Daily from THE HINDU group of publications
Thursday, Jun 17, 2004
Financial Daily from THE HINDU group of publications Thursday, Jun 17, 2004 |
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Marketing
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Promotions & Offers Hamam's new promo Our Bureau
Chennai , June 16 HLL's Hamam has offered its customers a chance to win houses and consumer durables as prizes under a scheme, which runs until July 31 this year. Customers who collect the words `Griha' and `Pravesam' from any two Hamam wrappers will be eligible to take a shot at the prizes. According to a press release, every fortnight, one person will win a house worth Rs 5 lakh. And everyday, five people will win Rs 5,001 worth of consumer durables. The offer is valid on 150g, 100g and 50g bars, the release adds. The company will promote the offer through `foot soldiers' with fancy Mexican caps as also cartoon characters. A Maruti van decked up like a house will pass around the message; it will also invite people to have a go at games such as `wheel of fortune' and jigsaw puzzles, winners of which will be given prizes, adds the release.
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