Financial Daily from THE HINDU group of publications
Saturday, Sep 25, 2004
Financial Daily from THE HINDU group of publications Saturday, Sep 25, 2004 |
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Marketing
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Advertising Dalmia seeks Govt consent to advertise non-tobacco bidi Our Bureau
Hyderabad , Sept. 24 DALMIA Consumer Care Pvt Ltd is holding talks with the Union Government for securing permission for advertisement of its "Vardan", a non-tobacco bidi, on television, according to Ms Madhu Singh, the company's Head - Corporate Affairs. Ms Singh said that so far 5.5 lakh smokers across the country had tried the vardan tobacco-free biri and the reach would be wider if the Government allowed its advertisement in the visual media. The Government was not allowing advertisement of vardan as it was a smoking product. She said that vardan was a safer and healthier alternative that mimics tobacco, without any of its ill effects. Hence, it would be a useful tool in making people to quit tobacco smoking. The company was currently selling one million vardan bidis a day. Vardan was also being exported to the UK, the US and France. The company had recently received necessary approvals for exporting the product to Australia.
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