• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Port Info

• Ships in Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• The Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

New Delhi , Feb. 1

THE US-based Walt Disney Company has entered into a strategic tie-up with Sierra Industrial Enterprises to manufacture and market Disney shoes for kids in India. The Disney shoe range will cater to kids up to 10 years old.

"We are expecting the brand to be one of the most popular international kids footwear brand in India. We are looking forward to be the market leader very soon. The markets are presently flooded with unbranded products which cannot assure quality to the kids feet and there exists a vacuum in the kids branded footwear market," said the company spokesperson.

The Disney shoe collection will include boots, sandals, slippers and sports shoes for boys and girls, priced between Rs 150 and Rs 850.

Disney footwear would be available in mega malls across the country and in prominent chain stores such as Lifestyle, Loft, Shopper's Stop, Pantaloon, and Central. The footwear collection will bear pictures of Disney characters such as Mickey Mouse, Minnie, Pluto Dog, Goofy, Winnie the Pooh and Disney Princess.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
P&G to raise prices of Tide, Ariel next month

Copyright © 2005, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line