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Our Bureau

New Delhi , Sept. 1

JAPANESE audio and video systems manufacturer Nakamichi Corporation announced on Thursday its entry into the Indian market through a strategic tie-up with Sharda Motor Industries Ltd (SMIL).

In partnership with Nakamichi Corporation's Singapore-based subsidiary, Pro-Acoustics, a division of SMIL will distribute the Nakamichi range of home audio and video systems and car accessories in the country.

Pro-Acoustics would import, distribute and service the entire product range, which would be launched in the country in phases, SMIL's Managing Director, Mr Ajay Relan, told newspersons here. The company will set up stores in metros and invest a total of Rs 25 crore in the next three years for the purpose, he said. Mr Relan said the company has already set up its first flagship store in the city and would open another store in Gurgaon soon. While Nakamichi's car audio system is priced at Rs 15,000, its home theatre system costs Rs 3,36,000.

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