SENSEX 79,389.06

-553.12

NIFTY 24,205.35

-135.50

CRUDEOIL 5,865.00

+ 101.00

GOLD 78,365.00

-1,371.00

SILVER 94,441.00

-3,299.00

SENSEX 79,389.06

-553.12

NIFTY 24,205.35

-135.50

NIFTY 24,205.35

-135.50

CRUDEOIL 5,865.00

+ 101.00

CRUDEOIL 5,865.00

+ 101.00

GOLD 78,365.00

-1,371.00

Marketing

RISK-REWARD TANGO: All in a day’s trading

Get rich or die trying: A marketer’s guide to day trading

On the campaign trail

Art of Branding

‘Building a strong personal brand is about showcasing your authentic self with humbition,’ says Landor’s Lulu Raghavan

How The Baker’s Dozen is flouring India with its sourdough offerings

The Curious Marketer

Are books better gifts than chocolates?

On the campaign trail.

RETURN TO QUIRK: ZeroFifty Mediaworks co-founders (from left) Rajiv Chatterjee, T Gangadhar, and Shriram Iyer

Agency watch. New venture Zerofifty from ad veterans wants to simplify the agency model

ZeroFifty Mediaworks, set up by three ad veterans, wants to bring in Bandra vibes into the agency model

By Chitra Narayanan

Culinary confidential

The secret sauce behind ITC’s enduring restaurant brands

The Curious Marketer

Brand expertise and heritage bubbling in a moka pot

Ads ooze Diwali fervour

Today's Poll

Do you think rising gold prices will reduce demand this Diwali?

Dharams and the Kandee Factory

Signtifically Speaking

Why co-ord sets are still trending comfortably

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