'We should think about ASEAN and other neighbouring countries. Globalisation does not only mean Westernisation.'

Bollywood is looking at the small screen as a more lucrative option. “Television today in India is promising. It has more elbow room,” veteran director and producer Mahesh Bhatt said here after an interactive session organised by Indian Chamber of Commerce.

While the financial resurgence in Indian cinema seems to be much hyped, television holds more promise for the industry, he added.

Bhatt, who has produced films such as Arth, Saaransh, Jism and Murder over the last three decades, has firmed up plans to make an entry into television.

“We hope to make content for Star TV. We are in the process. It is leading industry,” he pointed out.

He, however, did not divulge details of investment projections. He co-owns the production house Vishesh Films with his brother Mukesh Bhatt.

According to Bhatt, things such as the financial boom and Rs 100-crore movies’ club are not as glitzy as they appear. “Where is the money? Everything talked about (big) money is PR-driven,” he said.

“I have survived (in the industry) because I always reinvented. I have never been trapped by my peaks,” he added.

Globalisation

He emphasised that the industry should focus on the neighbouring regions while doing business, beyond the West. “We should think about ASEAN and other neighbouring countries. Globalisation does not only mean Westernisation. I have done work with artists from Pakistan, Sri Lanka, Nepal (in my films),” he said.

ayan.pramanik@thehindu.co.in

(This article was published on April 7, 2013)
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