Brandhub

In the past 7 months, the spread of the global Covid-19 pandemic has greatly affected businesses and our day-to-day lives in ways we never imagined ...

Banking services to meet every need of the public

In 1992, Mr. K. Paul Thomas founded ESAF as an idea to solve social oriented issues through advisory services. From a society to a Non-bank financial ...

How Modi’s ‘vocal for local’ campaign is going places

In the fast-moving consumer goods (FMCG) industry, particularly in food, Indian brands have been following Prime Minister Narendra Modi’s ‘vocal for ...

MSMEs can play a major role in making local products popular

With the Vocal for Local theme capturing the imagination of the nation, the spotlight has also turned to Micro Small and Medium Enterprises (MSMEs) ...

KSDP chief for API-focussed local manufacturing of life-saving drugs

Kerala State Drugs & Pharmaceuticals (KSDP), a State-owned drug manufacturing company, is joining the ‘Vocal for Local’ bandwagon as it charts ...

Electronics and telecom Local is the new global

Local is the new global

The changing geopolitical situation can provide impetus to Indian firms as they strive to reduce their dependence on foreign products

Why India must step in as a footwear hub

Need to develop a robust ancillary ecosystem to achieve economies of scale

Mysore Sandal Soap — a fragrant tale of self-reliance

When the Modi government announced its Atmanirbhar Bharat (self-reliant India) policy, the old Mysore region in Karnataka did not find anything new.

Working smart in times of pandemic

Covid 19; this global pandemic has completely changed the way we see the world today. From the way we interact with friends and family, to the way we ...

In today’s world, branding is very personal

With over 20 years of experience, Vikas Gupta, Vice-President – Marketing, at Flipkart has had a diverse career across general management, P&L ...

Expectations are constantly moving targets

Lee India’s Anshul Chaturvedi, Director – Product and Marketing is the expert in focus in this edition of ‘Mind your Marketing’. A marketing ...

Today, the narrative is moving from the hands of the marketers to the consumers

This week we are in conversation with Aparna Mahesh, Chief Marketing Officer at BankBazaar. She brings diverse experience in marketing and ...

Brands cannot be built overnight

A third-generation industrialist, Vivek Mendonsa, Marketing Director, Lawrence & Mayo, has won the Zeiss “You & Eye Awards” in four categories ...

Speak to consumers in their language

This week, we are in conversation with Sai Narayan, Chief Marketing Officer, Paisabazaar.com. With over 14 years of experience, he spearheads brand, ...

Consumers want a wow experience, not just a transactional relationship

This week we are in conversation with Vineet Sehgal, Chief Marketing Officer, Quikr. He channelises marketing plans across Quikr and its various ...

Consistency in brand promise, and service deliveries are the only way to build trust in any category.

This week, we have in the limelight, D P Singh, Executive Director & Chief Marketing Officer (Domestic Business), SBI Mutual Fund. He has over 30 ...

Businesses need to focus on constant innovation and reinvention to stay relevant.

Today we are in conversation with Zameer Kochar, VP – Marketing & Member Engagement, InterMiles (Jet Privilege Pvt. Ltd.). He has been ...

In a differentiated market, have the ability to be contextual in every region

This week, we are in converation with Amit Sinha Roy, Vice-President Marketing, at Tata Communications Ltd. He is responsible for Tata Communications’ ...

Be authentic, be consistent and have a purpose beyond money

This week we are in conversation with Anika Agarwal, Director and Head – Marketing, Digital and Direct Sales, Max Bupa Health Insurance. She is ...

Be true to your own brand’s DNA and use it to create a unique point of view.

In this edition of Mind your Marketing, Melanie Fernandez, Head, Marketing for Park Avenue, Raymond Apparel Ltd, has some useful insights, for ...

Great brands ensure that the brand experience and delivery of promise remains consistent across touch points

This week we have in the spotlight Chandramohan Mehra, Chief Markeing Officer, Bajaj Allianz Life and Bajaj Allianz General Insurance. Under his ...

A customer-centric brand co-innovates with its customers

This week, we are in conversation with Sapna Desai, Head – Marketing and Communication at ManipalCigna Health Insurance, India. She is responsible for ...

We are already in the era of experiences

With over 18 years of leadership experience in the field of marketing and e-business in India and across Asia, Pallavi Chopra, Head of Marketing for ...

GenZ has a deep, universal understanding of technology and its potential to transform how we work and live.

This week, we are in conversation with Ritu Gupta, Marketing Director, Dell India. With over 20 years of experience across various marketing functions ...

Marketing platforms are competing to offer more and more granular data

This week on Mind your Marketing, we are in conversation with Ramesh Ravishankar, Senior Director – Marketing, Freshworks. He has over 15 years of ...

Today’s consumer wants personalisation. They want brands to engage with them.

This week, we are in conversation with Arvind R P, Director – Marketing and Communications, McDonald’s India. He heads marketing and communications ...

Millennials are on the go, they have low attention spans

This week, we are in conversation with Kashyap Vadapalli, Chief Marketing Officer and Business Head, Pepperfry.com. Kashyap is an MBA from IIM ...

Understand your customers and then customise your offering

This week we have in the spotlight, B. Krishna Rao, Senior Category Head, Parle Products. With over 20 years of work experience in the FMCG sector, ...

You cannot build a brand by spending money

Today, we are in conversation with Musthafa PC, CEO and Co-founder, iD Fresh Food. A school dropout, who went on to do his Engineering in Computer ...