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Friday, Apr 30, 2004
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 Marketing - Strategy


Slice launched in PET packs in Mumbai

Our Bureau

MUMBAI: Pepsi launched Slice, its mango juice drink brand in a PET pack in Pune, Nasik, Aurangabad and Solapur.

The 500-ml PET pack is being launched with a new tagline `Go Man-Go', which is being communicated to consumers through point-of-sale merchandise and outdoor signage.

More Stories on : Strategy | Beverages | Maharashtra

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