The Hindu Business Line : Pepsi soft drink promo in Hyderabad

HYDERABAD: Pepsi Foods Pvt Ltd has launched a consumer initiative titled `Adrenalize' to promote its `Mountain Dew' brand of soft drink. Consumers can have a go at dare-devil sports like bungee runs and rock climbing in four youth hangouts in the city.

The `Dew Road Show' will also tour key places, wherein participants can try bagging prizes such as Dew T-shirts, Dew caps and Dew slap bands. A consumer is required to buy a 200-ml Mountain Dew to qualify for participation at either of the events, according to a Pepsi press release.

More Stories on : Promotions & Offers | Beverages | Andhra Pradesh

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