The Hindu Business Line : Tata AIG Life has new logo, slogan

Mr Rohit Mull, Vice President, Marketing, Tata AIG Life Insurance Company presented a new multimedia brand campaign for the company. The company is launching the brand campaign across television, press, outdoor, cinema and the Internet to support its new identity.

As a part of the `A new look at life', the upper and lower borders of the logo are opened now to reinforce the company's corporate ethos and philosophy of being an innovator. Tata AIG will enhance its capability of foresight to anticipate the future needs of prospective insurers at the same time considering their present needs.

Announcing the new brand identity, Managing Director, Mr. Ian J. Watts said, ``We stand committed to our customers and also the Indian population that even as Tata AIG Life is taking `A new look at life', it will remain "With You Always" and our product suite will be designed taking into consideration our consumers present and future insurable and savings needs."

"Anticipation" and "Innovation" will be the integral parts of Tata AIG's corporate philosophy and ethos, he said.

The baseline of Tata AIG Life when it commenced operations in India on April 1, 2001, was `With You Always' depicting its commitment to take care of the insurance and financial needs of its customers.

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