The Hindu Business Line : Indians top `intending car buyers' list across Asia

When compared with their American and European counterparts, Asians were the "most aspirational" when it came to car ownership in the next 12 months, not surprising given the low percentage of car ownership there, said AC Nielsen, which polled over 14,000 Internet users in 28 countries across Asia Pacific, Europe and the US.

Forty-four per cent of the Indians polled, an equal percentage of Malaysians, and 38 per cent of Indonesians expressed an intention to buy a car in the next 12 months.

Price, the survey indicated, was the most important factor for a purchase. "Price was the most frequently cited driver of choice, and therefore was a universal consideration for new car purchases. Other considerations like fuel consumption, performance and safety were a distant second and third, and varied across the three regions," said the marketing information provider.

World over, Toyota was number one, in terms of consideration for future purchase. But in India, the clear choice was Hyundai, and 24 per cent of those surveyed indicated that "future purchase is most likely to be from the company's portfolio."

Car ownership was lowest among Asian countries and they occupied the last nine ranks for the same. India, however, lead the pack of Asian countries, with 60 per cent of the Internet users polled also owning a car. The figure for China was 31 per cent.

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