Business Daily from THE HINDU group of publications Wednesday, May 14, 2008 ePaper | Mobile/PDA Version | Audio |
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Marketing
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New Products & Services New flavour of Pepsi’s Tropicana Twister Our Bureau New Delhi, May 13 PepsiCo has launched a new flavour of its Tropicana Twister drink, which will be introduced in returnable glass bottles. The new bottle version is priced at Rs 12 for 250 ml. The Apple Rush flavour will be initially sold in select markets of southern and western India. “We had launched Tropicana Twister in orange flavour nationally early this year and the market response has been terrific. We are going a step forward by introducing another flavour, Apple Rush in the portfolio and at a price of Rs 12, which is attractive to the consumers in a never-before seen packaging. Now with two widely preferred flavours, Orange Thrill and Apple Rush in the portfolio, we are catering to a wide set of consumers with different taste preferences in the fruit-based refreshment,” said Ms Sucheta Govil, VP - Innovation, PepsiCo India. More Stories on : New Products & Services | Beverages
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