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Mumbai, June 10

Mr Pratap Bose will take on responsibilities as the Chief Operating Officer of the Mudra Group starting July. He will also serve on the Group’s Executive Board. Mr Pratap joins Mudra from O&M India where he was the CEO. The move marks a new structure in the Mudra Group. Mr Pratap will focus on both Mudra’s media and marketing services offerings. The restructuring is designed for two purposes — to help further the Group’s communications planning agenda and to create greater value in its marketing communications specialist businesses. Mr Pratap will lead the Group’s foray (including acquisitions and alliances) into rural marketing, public relations, events, sports and retail marketing. In addition, Mr Pratap has been given the mandate to grow and fast track Rapp Collins and Tribal DDB. He will also strengthen the Group’s out-of-home (Primesite), promotional marketing (Kidstuff), trade marketing (Multiplier) and health & lifestyle practices.

— Our Bureau

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