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Nokia unveils N96 to take on iPhone

– Kamal Narang

Going ahead: Mr Devinder Kishore, Director - Marketing, Nokia India, at the unveiling of Nokia N96 in the Capital on Tuesday.

Our Bureau

New Delhi, Aug. 19 Just two days ahead of the launch of iPhone in India, world’s largest phone maker Nokia on Tuesday announced that it was bringing its most advanced converged mobile device called N96 in September.

iPhone’s manufacturer Apple had earlier announced that it was partnering with Airtel and Vodafone to launch the product on August 22. Both iPhone and N96 are high-end mobile devices that will enable users to access multimedia features.

However, Nokia said the launch of N96 was not linked to the iPhone’s entry into the country. “We had announced our plans for N96 in the beginning of the year. Our strategy is not driven by any single product from our competitors but is a result of the feedback we get from our customers. N96 is being launched globally at the same time in September,” said Mr Devinder Kishore, Director (Marketing), Nokia India.

N96 is the first ever mobile device to offer a memory size of 16GB expandable to 24 GB, allowing consumers to store up to 18,000 songs, up to 20,000 images (at 5 mega pixel), and up to 60 hours of video or 20 full length movies. It is also the first ever mobile device to come preloaded with Wave Secure, a S60 unique security application that allows consumers not just to track their handset in the event it is lost or stolen, but also create a backup for the phone data via the Internet.

WaveSecure helps remotely wipe out all data from the device to prevent misuse, lock the device remotely and even track any new SIM card inserted. This is an application being offered exclusively to consumers in India. The 3G-enabled handset also has navigation feature with turn-by-turn pedestrian mode and voice-guided car navigation.

Nokia also announced a pre-booking scheme, offering consumers the opportunity to secure the N96 in advance. The offer will be valid through 2,000 Nokia outlets across the country starting August 20. The company did not reveal the price of the device.

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