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Entertainment portal ties up with Sify

Our Bureau

Mumbai , Sept. 4

GLAMSHAM.com, an entertainment portal, has tied up with Sify.com, the consumer portal of Sify Ltd, to provide a wider base for promotional activities, resulting in a bigger audience of Indian and NRIs for films, according to a news release.

Under the terms of the alliance, the content of both sites - including Sify's NRI-focused samachar.com - will be integrated and customised for promotional activities such as banner ads and contests. Film posters will also be displayed across the 1,000 i-way cyber cafes.

Glamsham.com, a unit of 5thquarter.net solutions, founded in 1999, has promoted more than 20 films, including `Qayamat' and `Gadar'.

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