A deep learning from iconic brands at Cannes Lions A deep learning from iconic brands at Cannes Lions Cannes Diary: The sessions at the Palais De Festivals opened many new perspectives, writes Harish Bhat
Brewing a package tea revolution Brewing a package tea revolution Why bulk tea producers and estates are creating their own distinctive labels
Embracing the awkward and uncool Embracing the awkward and uncool The internet subculture of cringe has a huge following but it is still a problem space for brands to get into
In the scheme of Internet of Things ... In the scheme of Internet of Things ... IoT can turn products into a medium for brands to learn more about their customers
A bargaining bot, voice tech and finance innovations power online festive sales A bargaining bot, voice tech and finance innovations power online festive sales E-commerce majors are experimenting like never before and this year’s festive sales promise to be the biggest ever
#MeToo and the rise of the lone voice #MeToo and the rise of the lone voice The communication industry is driven by people who create powerful stories to change behaviour. Will they turn this skill inwards now?
Food Industry Stewing in the discount trap Zomato vs restaurateurs face-off highlights the bitter side of seemingly sweet schemes
The curious marketer The lipstick effect and other slowdown truths Consumer behaviour during downturns, and what marketers can do
truthful marketing Brand building in the era of fake news Trust in advertising is at its lowest ebb, says Terry Peigh of IPG
Covid Chronicles | Part 3 – Women & Work: When the Invisible becomes Visible! The dilemmas of women who pull in double shifts at home and work are being seen and felt at scale by male colleagues
COVID CHRONICLES Connections over distraction Doctors doing a dance-off move us more than super-star sing-alongs.
COVID-19 CHRONICLES Covid Chronicles | Part 4 - Fashion & beauty: Style in the time of sweatpants For every person who spruces up for a Zoom meeting is another who keeps the video off, liberated from the need to dress up for the part
coming to grips TVS Eurogrip hopes CSK will give it a brand boost With a ‘country full of turns’ campaign, TVS Srichakra looks to enlarge its footprint as a national tyre brand
How ‘shopoholic’ UPL adds muscle with takeovers Homegrown agrochem MNC UPL believes in collaborations to drive growth and revenue
Birla-Adani in cement slugfest to be top player With housing and roads expected see a boom, cement makers will be jockeying for the top slot
Matrimony.com buyback: Should you say Yes or No? While there may be more steam left in terms of growth opportunities, given the premium valuation the buyback is offering, existing investors can tende
Zomato-Blinkit deal: Quick commerce and late profits The acquisition does not turn the tables for now
Auroville: An utopian search for a better world Akash Kapur’s ‘Better to Have Gone’ traces what happens when we believe deeply in a quest and give up everything in its pursuit
Lady doctors and the rocky path to healing A handbook on India’s first women doctors holds up a mirror to the social and political realities of the 19th and early 20th century
Conquering Everest: A compelling account of how an impossible dream was achieved Jim Davidson dwells in detail on the failure to make it in the first attempt and the harrowing return to physically and emotionally draining climb up