Catalyst

What’s in store for a tech-driven world

Mobile games look to brands for big business

Smart brands are capitalising on the under-leveraged out-of-home category which seems poised for take off

Marketers should ask themselves what kind of experiences can make a difference to consumer decision-making – and thus plan a VR strategy

Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has set up office in the Delhi-Gurgaon region in an attempt to serve its existing ...

MullenLowe Group has announced the entry of MullenLowe Mediahub into the India market with the launch of Lintas Mediahub. In India, the media agency ...

Scientist, traveller, stock market buff, artist – when a customer can be all this and more, how and where can marketers net him?

The brand is getting lost in the rush to make creative ads, says Sunil Alagh, veteran marketer and strategist. How are marketers ensuring their story is not lost in the process?

Millennials are thronging literature festivals and rediscovering the pleasure of reading

Gadre Marine Export, producers and exporters of packaged seafood, were keen to build brands. The company was eager to push its crabsticks and crab ...

Publicis Communications has announced the merger of its in-house technology-enabled experiential arm, Solutions, with its brand activation and ...

The many ways in which personalising the user experience helps the marketer

Using digital well gives branded content the ability to build long-term value

Pay TV providers are cognisant of the threat from on-demand players

Malls are no longer just shopping destinations; they are transforming into community hubs

How Indian brands are using messaging apps to market themselves

Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency, created from the merger of MEC and Maxus, has launched ...

Full benefit arrives when marketers use a range of social media platforms to engage with customers.

An internet user’s online experience is disturbed by as many as 80 ads

Click to read Datamine in PDF

Smart cities are set to become a better medium than the smartphone for advertising

As it turns 50, hotel brand The Park which blazed a new trail once, tries hard to prove it is anything but ordinary

How marketers can uncover the honest truth about people and their behaviour

How to target customers at the right time and with the right message