Six steps to redefining retail rules
Six steps to redefining retail rules
Three different constituencies make up Indian retail. Regulation relevant to all is needed
Marketing
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Marketing in the age of addictions
Marketing in the age of addictions
Binge-watching movies, obsessive dieting and other extreme behaviours are creating both an opportunity and responsibility for marketers
Nuggets
Nuggets
New Adventure Ajay Gahlaut, chief creative officer, Ogilvy North and Deputy CCO Ogilvy India has quit the agency to pursue his own interests. Gahlaut, ...
A bargaining bot, voice tech and finance innovations power online festive sales
A bargaining bot, voice tech and finance innovations power online festive sales
E-commerce majors are experimenting like never before and this year’s festive sales promise to be the biggest ever
#MeToo and the rise of the lone voice
#MeToo and the rise of the lone voice
The communication industry is driven by people who create powerful stories to change behaviour. Will they turn this skill inwards now?
Global role
Global role
Srinivasan Swamy, Chairman of R K Swamy Hansa group, has become the first Indian to take over as the Chairman and World President of the ...
Ab Bas Hockey
Ab Bas Hockey
It’s hockey’s turn for a place in the sun, as Odisha goes all out to create a memorable World Cup campaign
Gimme More!
Gimme More!
Why Amazon’s purchase of More could pay off better than Walmart’s Flipkart acquisition
Festschrift for a great teacher
Festschrift for a great teacher
How best should marketing be taught and learnt? Lessons from IIM-A professor Abhinandan Jain
Commercial vehicles on the green-way
Hydrogen generation from agri residue could well change the mobility scenario
An early warning system for variants
Genomic sequencing efforts in different parts of the country are aimed at halting the mutating Covid-19 virus ...
Gearing up to fly twice as fast as sound
The US-based start-up Boom Supersonic is putting together an aircraft that can fly at a maximum speed of Mach ...
On the threat to the Himalayas
The glaciers of the Himalayas gave birth to many great rivers: The Yangtze, Ganges, Indus and Mekong.Over a ...
Know these risks before you invest in Bitcoin
Are cryptocurrency investors tempting you to join the bandwagon? Check out these facts before you turn towards ...
If rhyme of history holds, a market correction is likely
Nifty of 2020-21 has shades of Sensex of 2006-07, but fundamentals today are starkly different
Index Outlook: Are Sensex and Nifty 50 headed for a correction?
The benchmark indices, which gave up the gains made in the week on Friday, seem to have limited upside
Should you invest in ICICI Pru and ABSL Target Maturity Funds?
Target maturity funds offer predictable returns if you stay put till maturity
Out this month
Books to look out for from Westland
Behind the scenes with the box office badshahs of Bollywood
Kaveree Bamzai’s book on the three Khans – Aamir, Salman and Shah Rukh - traces their rise to stardom against ...
Life lessons from simple stories
In his new book, author Prakash Iyer talks about learnings from real-world experiences
India, the neighbour Nepal loves to loathe
Kathmandu wants out from what it perceives to be a ‘claustrophobic embrace’ with New Delhi, and instead have a ...
Chipping off the old block
Gen Z has brought side-hustles to the fore. How can brands leverage this trend?
New customer sets shaped by the pandemic
Covid-19 has led to the emergence of different consumer segments. Marketers should take note
Bata@90 – putting its best foot forward
Its best two segments - formal shoes and school shoes - may have been hit badly, but Bata India is digging its ...
On the campaign trail
A recap of our favourite campaigns
Is GST about ease of doing business?
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Channapatna sees a revival
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Clustering around Koppal
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
Say cheese, says the organised dairy sector
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...