Rice & shine
Rice & shine
Marico has launched Saffola Arise Basmati Gold. Being aged with bran and husk, the rice is claimed to be certified by the University of Sydney for its ...
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Guide to getting your ideas come to life
Guide to getting your ideas come to life
In today's high-tech world, when consumers spend billions of dollars online, your product needs to be there, urges Sandy Abrams, in Your Idea, Inc. ( ...
Brand Raghu Pillai
Brand Raghu Pillai
Raghu came and went like a hurricane. On the morning of his death on Sunday, April 10, Besant Nagar's Fifth Avenue, the road feeding into Olcot Kuppam ...
Decoding in the age of information overload
Decoding in the age of information overload
Information overload and its impact on consumers connected globally via multiple media were in focus on the last day of Goafest 2011, when global ...
Agencies and brand values
Agencies and brand values
As the last speaker at the last seminar on the last day of Goafest finished, a young lady in the audience, who had struggled to get into the packed ...
Craft gets its due and so does green
Craft gets its due and so does green
Whether it be the Cannes International Advertising Festival or Goafest, the high point of the event is the creative awards. In the case of AAAI's ...
India Cannes gets better
India Cannes gets better
An engaging Goafest with action points for the future unfolded on the beaches of Goa from April 5 to 9, 2011. The extended sixth edition of Goafest packed in more than any previous edition, leaving delegates satiated, and perhaps a little drained. Be it in terms of seminar content, ideas exchange, celebration of creative and media excellence, or the Olive Crown Awards, ASCI's ‘Advertising with a Conscience' initiative
Now showing, a novel concept
Now showing, a novel concept
Last week, Pantaloons, the fashion retail store of the Future Group, launched its new concept store in Chennai's Chandra Metro Mall. Covering ...
The fairest grounds of them all
The fairest grounds of them all
There is no stopping China's relentless march to being known as the fairground of Asia, or perhaps, even the world. Ever since it has emerged from ...
‘To do it right, we go holistically, innovate dramatically'
His words are measured, his enthusiasm for the company's Indian operations obvious. And why not, when Nestle India has managed to double its sales in four years and clock double-digit growth in 16 consecutive quarters. Besides, it completes 100 years here next year. No wonder then that Paul Bulcke, Chief Executive Officer of Nestle SA, who was on a week's visit here to
The Shah of Mahindra
Anish Shah, MD of Mahindra group, on his life and times and on enhancing empowerment and diversity in the ...
Showing steely resolve to rebuild dreams
How Electrosteel, Bhushan Steel, Essar Steel, Monnet Ispat & Energy, and Bhushan Power and Steel have been ...
Microsoft’s expanding footprint
Microsoft expands development centre in Noida
Baby AMG is a small wonder!
Mercedes-AMG’s A 45 S is a hot hatch on steroids. And, it doesn’t get harried even when its nose is slicing ...
3 things to know before betting on SME stocks
SME stocks are seeing increased traffic right now. Here’s a reality check for investors wanting to hit the ...
How indexation benefit trims your debt fund tax outgo
The longer your debt MF holding period, the higher will be the real indexation benefit, and vice versa
Index Outlook: Will Sensex and Nifty 50 keep the bears at bay?
Broader view for benchmark indices Sensex and Nifty 50 remains bearish with strong resistances ahead
There is action in property fractions
Owning a fraction of a real estate must be approached with caution
Why the US lost the Afghan War
Craig Whitlock’s book The Afghanistan Papers looks beyond the rhetoric to delve into all that went wrong
Where brands reflected nationalism and pride
Entrepreneurship as well as advertising played an important part in India’s history and Ramya Ramamurthy's ...
Leading teams during the pandemic
‘Reset’ provides a good overview of the people and culture challenges that US organisations face
Preparing for the long march home
For young Meher, living in Dharavi meant a life full of possibilities. But as Covid-19 cases in the Mumbai ...
TVS Eurogrip signs up as principal sponsor for CSK
With a ‘country full of turns’ campaign, TVS Srichakra looks to enlarge its footprint as a national tyre brand ...
Why aren’t vertical videos taking off?
As ad consumption grows on mobiles, vertical video campaigns take off
The bold and brave world of anti-advertising
Replete with parody and self-deprecating humour, anti-ads use reverse psychology to sell — and are hitting a ...
Accor adds another brand
The hotel brandscape is enlarging. The French hospitality group Accor has just introduced Emblems Collection, ...
Is GST about ease of doing business?
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Channapatna sees a revival
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Clustering around Koppal
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
Say cheese, says the organised dairy sector
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...